With the local and national news hemisphere always looking for newsworthy content to thrill their audience, our PR service craft content around your businesses, draws the attention of these media outlets which will in turn give you the desired visibility and brand exposure.
Our Editorial team develops local or nationwide press campaigns with multiple press-releases. Each campaign will not only create a buzz about what you do, but will help you generate quality traffic that will spellbind your website and get you up on the popular search engines (SEO), creating newsworthiness for you and your business.
We work to maximize exposure for our clients creating unique strategies to gain earned media – which is the term we use to describe unsolicited promotions online. If your web presence (content, product, brand, etc.) is praised or recommended and you didn’t have to pay for it, it’s earned media.
The PR CONNEXIONS team specializes in media relations and personally reaches out to news directors, producers, and reporters as your PR agent.
Why it works
Earned media is the most trusted form of advertising
Press releases are an essential building block for ongoing management of a business reputation
Brand exposure with local and/or national distribution according to the target audience
Respected national online outlets will grab your press release content
Each press release is especially designed to help achieve best exposure
A carefully crafted and positive Press Release can increase website traffic, boost lead generation, and counter negative content
Provide earned media, build brand authority, reach new audiences and build credibility with third party validation.
Trusted sources prove it
70% of people want to learn about products through content vs.
through traditional ad.
Inc
92% of consumers say they trust earned media, while only half
trust paid ads.
Webbed Feet
85% of small businesses get customers through word of mouth.trust paid ads.
Small Business Trend
74% of ‘mainstream’ global enterprise senior marketers believe
content based earned media marketing will be the majority media
mix in the near to medium future.
Econsultancy/Epsilon
94% of shoppers conduct research online before making an
online purchase.
Internet Retailer
72% of Millenials say online search is their most trusted source of
information.
Edelman
Search is the #1 driver of traffic to content sites, beating social
media by more than 300%
Outbrain
85% of retailers say that search marketing is the most effective
way to acquire new customers.
Org/Forrester Research